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Our sample entrepreneur wrote about the evident lack of purple llamas in their community.They drew a llama on a Post-It note and put it at eye level.
After several hours, the entrepreneur looked at all of these Post-Its; they represented the problems that the llama delivery service was meant to solve.
Next, the entrepreneur selected another color of Post-It notes and then began to write down all the words and thoughts about how their llama delivery service could solve the lack of purple llamas in their community.
Finally, they began to write about the big question on the third color of Post-It: the why.
They talked about growing up close to llamas, and how the festival brought the community together.
They also talked about how much llama access mattered to children; specifically, this gave their company a personality – a life and a reason that they wanted to start their llama business.
They left their Post-Its on the wall as a visual aid while they began to write down answers to the basic questions of their business.The best way to begin with that is to write down your business narrative.The business narrative is an extremely powerful way to reach and interact with an audience. Books, movies and even video games reach people on a deeper level in part because they handle a narrative well.Llama maintenance, rental and pay-to-own llamas were the first things to come to mind.From there, they also started thinking about the logistics of their company.The business will service, repair and replace any llamas that are damaged if the customer will buy the warranty plan.They are debating allowing people to sample the warranty service for free during their first year of ownership.WHAT DOES THE BUSINESS DO: This business is about bringing people purple llamas.They will offer rentals, layaway and outright purchases of llamas.WHY THIS BUSINESS: Our entrepreneur knows that a good business needs to resonate with customers and with backers.Their description of their business has to pop as well.