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Making a good impression on PAPER is WAY HARDER than making a good impression in PERSON. Now that you know WHY consulting firms ask you for cover letters, let's talk about HOW your cover letter will be handled once you send it. Your application will be sent to a JUNIOR CONSULTANT who recently graduated from your University.Are many candidates ready to invest HOURS in writing the perfect cover letter? They will SCORE your documents based on a grid provided by the HR team.The first step towards writing a strong cover letter is to understand why consulting firms ask for a cover letter in the first place.
And this is sometimes on TOP of their normal project.It's tempting to use an eye-catching font and format. You only risk your interviewer thinking: "I've never seen this font, it looks really weird. " Your cover letter should stand out because of its content, NOT because of its format. If you went to Harvard and have three Olympic medals, now is the time to say it! But the point is that you should really push yourself to bring your most impressive accomplishments forward.This might sound surprising but a big part of the cover letter is how much networking you have done.This is why every cover letter should be structured as follows: The second reason consulting firms ask for a cover letter is to test your writing skills.Consultants write all the time: emails, power points, word documents, etc. And a lot of the time their job is to summarise very large quantities of information in a succint way.The opportunity cost of interviewing you is HUGE for the firm.Put yourself in the shoes of a consultancy for a second.There are two main reasons why consulting firms will ask you for a cover letter.First, partners bill several thousand dollars per day to their clients.It's not uncommon for them to leave the job to the last minute and to have to do it on a Friday night just before the deadline. The point we are trying to make is your application is part of 100 other applications.And the person who will review it will be tired by the time they get to your cover letter.