British Airways Business Plan

British Airways Business Plan-87
The new seat design, which plays up BA's palette of blue and silver, is both more stylish and spacious than the current second-gen Club World seat (shown below).

The new seat design, which plays up BA's palette of blue and silver, is both more stylish and spacious than the current second-gen Club World seat (shown below).The leaked design matches up against a UK patent application lodged by British Airways and credited to BA Design Lead Peter Cooke and Paul Grader from London design firm Forpeople, which most recently worked on British Airways' Boeing 787-9 first class cabin and suites (seen below).

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BA has so much captive premium traffic out of London that they don't really need to be competitive.

They know business travellers will take a non-stop with a bad product over a connection with a good one.

What's with airlines opting for backwards facing seats? True, they don't feel different in the air but people still won't naturally gravitate to them.

JAL, I think it is, do a 2-2-2 configuration with all seats getting aisle access - its perfectly possible to do with all seats forward and still fitting lots in.

A new storage cubby lurks beneath the armrest of each seat, in addition to a slightly larger storage drawer, while manually-operated screens provide privacy or sociability between seat pairs.

The inflight video screen is almost 50% larger, having been upsized from 10.4 inches to a high-definition 15.3 inch display.

Hey, greed is good at 8 across,maybe they should try Boeings patented 12 across!

Then you could travel from a shoe box into a sardine tin, all for the price of a business class ticket.

I will NEVER travel BA again except on short hauls to Europe.

It was a 2/3/2 configuration meaning 7 seats across so it felt cramped and quite claustrophobic.


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