Business Plan Matrix

Business Plan Matrix-13
Tables are usually the best choice for this kind of financial summary, as they provide an unbiased view of the numbers and allow investors to look up specific values.

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Use a Gantt chart (a sort of modified bar chart) to outline the major milestones and phases of your business strategy.

Try to include a multi-year plan, broken down by quarter and by project or department.

These data are easily summarized in a histogram, with bars that represent age group distribution.

If your business has already been operating for some time, investors will expect a detailed report of revenues and expenses.

Business plans usually look forward in time for a period of one to three years to a "planning horizon," which moves forward periodically with reviews and updates.

Business plans for different organizations will differ somewhat in content and structure, but most are designed to address two fundamental kinds of questions: Founders and owners typically develop an initial business plan before startup.

There are numerous options available, such as developing new products or opening up new markets, but how do you know which one will work best for your organization?

This is where you can use an approach like the Ansoff Matrix to think about the potential risks of each option, and to help you devise the most suitable plan for your situation. Igor Ansoff and first published in the Harvard Business Review in 1957, in an article titled "Strategies for Diversification." It has given generations of marketers and business leaders a quick and simple way to think about the risks of growth.

This means segmenting customers by geography, interests, demographics…really anything that might affect purchasing behaviour.

Two standard metrics that most businesses include in a market segmentation summary are customer age and gender.

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