The company plans to build a strong market position in the town, due to the partners' industry experience and mild competitive climate in the area.JJB aims to offer its products at a competitive price to meet the demand of the middle-to higher-income local market area residents and tourists.
The company plans to build a strong market position in the town, due to the partners' industry experience and mild competitive climate in the area.JJB aims to offer its products at a competitive price to meet the demand of the middle-to higher-income local market area residents and tourists.Tags: Research Paper For High School StudentsResearch Proposal On Corporate GovernanceEssays On Socrates PhilosophyYour Personal Statement Should ApexMusic Industry Management DissertationDescriptive Essay Writing PromptsGladiator Analysis EssayCall For Papers Articles Publication Management Research Innovation Strategy
The Company JJB is incorporated in the state of Washington.
It is equally owned and managed by its two partners. Austin Patterson has extensive experience in sales, marketing, and management, and was vice president of marketing with both Jansonne & Jansonne and Burper Foods. David Fields brings experience in the area of finance and administration, including a stint as chief financial officer with both Flaxfield Roasters and the national coffee store chain, Buzz Cups.
Give a brief history of the business and its ownership structure by focusing on: 2.
Vision Statement: Write a concise one- or two-paragraph vision statement, which gives your answer to the question: 'What do we want this company to become over the next five to 10 years? Mission Statement: Lay the groundwork for your 'brand promise' in a one or two paragraph description of what your company will be to its customers. Values: Provide a list of three to five core principles upon which you will build the business and stick to no matter what. Goals: Make a list of three to five long-term goals that translate your company's vision into specific, measurable, attainable, relevant and time-specific objectives. Market research: Take the next two to three pages to briefly answer the following questions: 6(b).
Introduction Jolly's Java and Bakery (JJB) is a start-up coffee and bakery retail establishment located in southwest Washington.
JJB expects to catch the interest of a regular loyal customer base with its broad variety of coffee and pastry products.This provides the bulk of the current financing required.JJB anticipates sales of about 1,000 in the first year, 7,000 in the second year, and 5,000 in the third year of the plan.Six to eight moderate batches of bakery and pastry products are prepared during the day to assure fresh baked goods are always available. This will establish a healthy, consistent revenue base to ensure stability of the business.In addition, tourist traffic is expected to comprise approximately 35% of the revenues.High visibility and competitive products and service are critical to capture this segment of the market.Financial Considerations JJB expects to raise 0,000 of its own capital, and to borrow 0,000 guaranteed by the SBA as a ten-year loan.The company does not anticipate any cash flow problems.JJB aims to offer high quality coffee, espresso, and pastry products at a competitive price to meet the demand of the middle- to higher-income local market area residents and tourists.Marketing message: Based on the answers you outline above, take the next half page to explain the message you plan to communicate to your target market. Marketing mix: Use the next page or so to detail the methods you will use to deliver that message. Measurement: Follow the previous two sections with another half-page describing how you will measure the effectiveness of each of those delivery methods and, based on the results, adjust your plan accordingly. Sales: Take the next full page to summarize your sales plan by answering these questions: 10.Financial Plan: As noted earlier, keep the details about your financials brief, using the same narrative style you have been using throughout the plan.