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Be sure to modify your information depending on your target audience.
Potential investors will also want to see the expected return and sources of funding, while shareholders are looking for the prospect of the share price and what dividend they can expect on their shares.
Generally, lenders, shareholders and investors want facts and figures that back up what you say. Keep in mind that you should have a lawyer look over all contracts and legal issues.
You should include information on how you plan to recruit and maintain your employees or handle outsourced work.
Do an assessment of the company's needs with regard to premises and capital goods (such as machinery, technological equipment).
Ask yourself: Who your customer is, what business are you in exactly, what do you sell, and what are your plans for growth?
Address how your goods or services will appeal to customers.Does a business plan make startup success inevitable? But great planning often means the difference between success and failure.Where your entrepreneurial dreams are concerned, you should do everything possible to set the stage for success. That's because many aspiring entrepreneurs see a business plan as simply a tool--filled with strategies and projections and hyperbole--that will convince lenders or investors the business makes sense.This highly recognized management tool is basically a written document that describes who you are, what you plan to achieve, how you plan to overcome the risks involved and provide the returns anticipated.Often people think of business plans are limited to starting up new companies or applying for business loans.After all, some entrepreneurs succeed without writing a business plan.With great timing, solid business skills, entrepreneurial drive, and a little luck, some founders build thriving businesses without creating even an informal business plan.How will your company or product/service make a difference in the lives of your customers?Make sure you show your lender that you've done your homework.For many entrepreneurs, developing a business plan is the first step in the process of deciding whether to actually start a business.Determining if an idea fails on paper can help a prospective founder avoid wasting time and money on a business with no realistic hope of success.