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Mc Donald’s has survived all the external globe conditions that may affect its operation.Consequently, the company continuously monitors external environment such as political risks.
Understand the emerging trends in advertising in a web-enabled world.
Evaluate using ARG as a promotion and advertising tool.
In addition, there are also challenges of staff turnover, risks of food infection, and threats from competition.
The company now strives to focus on provisions of healthy organic food as a response to its customers’ demands for future growth.
Analyze the pros and cons of using ARG for marketing.
Entrepreneurship Dissertation Topics - Case Study Of Mcdonald'S Advertising And Promotion Strategies
Examine how ARGs can be used as an audience engagement tool.ICMR HOME | Case Studies Collection To download Mc Donald's Advertising Strategy - The 'Lost Ring' Campaign case study (Case Code: MKTG215) click on the button below, and select the case from the list of available cases: Marketing Case Studies Marketing Management Short Case Studies View Detailed Pricing Info How To Order This Case Business Case Studies Case Studies by Area Case Studies by Industry Case Studies by Company This case study was compiled from published sources, and is intended to be used as a basis for class discussion.It is not intended to illustrate either effective or ineffective handling of a management situation. The case focuses on the alternate reality game (ARG) named 'The Lost Ring' sponsored by the US-based fast food company Mc Donald's.In Mc Donald’s annual reports of the year 2010, the Vice Chairman and CEO, Jim Skinner states that the company started to create its brand and strength throughout the globe.The CEO also accepts that the business situation during the year 2010 was tough.The company managed to deliver its business through consumer oriented management in order to focus its strategies, and enhance its main business concentration, specifically the menu, restaurants, core values and convenience to the customers.At the same time, Mc Donald’s management continued focused on the quality of human resources and restaurants in order to enhance customers’ satisfaction (Mc Donald’s Corporation, 2010).The associated websites received millions of blog and media impressions.Though Mc Donald's was involved in the game right from the beginning, the fact that it was sponsoring the ARG was revealed much later.In over 100 countries, political situations have not stopped Mc Donald’s from operating its outlets or franchises.Mc Donald’s is also a stable company, economically for the past decades.