Case Study On Brand Building

Case Study On Brand Building-43
Lagging behind CCD in the Indian market, Barista has about 200 cafés, Java Green (around 75 cafés) and Mocha (around 25 cafés).The Indian organized sector has potential for around 5,000 cafés but fewer than 1,000 cafés exist currently.

The platforms Facebook, Twitter, Instagram and You Tube mainly use content to interact with the customers.Explore our branding examples and learn how we dissect a brand's operations from every angle to identify gaps and connect dots in order to create opportunities, transform businesses and grow our clients' presence and influence.Positioned as we are in the Energy capital of the world, we have a long and intimate relationship with oil and gas companies, as well as the businesses that serve them.Learn how the development and implementation of brand standards, rewards programs and sales processes are helping identify rich new sweet spots in which to find believers.Our experience with professional services brands spans many years and industries, including legal, financial, accounting, consulting and human resources.Keeping their products in school canteen is also in their strategy as their products are considered healthy for children.Storytelling Approach: What worked very well for Paper Boat on social media was in getting their fans and customers to share their childhood stories and moments on social media. Customer Centricity: Paper Boat primarily focused on their products rather than focusing on the brand philosophy.Over the past decade, we've worked up, down and across all industry verticals with clients such as Chevron, Marathon, Varel, Spectra Energy, NRG e Vgo, Energes Oilfield Solutions, NUTECH and Murphy.With the widening experience gap and rapidly exiting workforce as a top concern for many energy clients, we've also helped assess and implement new recruiting programs to attract and retain talent.“CCD today has become the largest youth aggregator, and from a marketing stand point, the success has come by focusing on the 3As: Accessibility, Affordability and Acceptability.”– Bidisha Nagaraj, the Marketing president of Cafe Coffee Day “Although demographically, a typical consumer would be male or female between 15-29 years of age, belonging to middle or upper middle class, we call our consumers young or young at heart.We are about juke boxes, good and affordable coffee and food. So we often look out for brands that are aspirational in nature.” – Sudipta Sen Gupta, Marketing head, Café Coffee Day.

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