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), and offer to send the whole thing in PDF form in exchange for an email sign-up. In a 2016 survey, nearly two out of three marketers said that case studies are an effective method for winning more B2B clients.
Your blog posts are probably well-written and informative, but are they compelling?
Readers are busy, and if your latest blog post doesn’t speak to their current needs, there’s a good chance they won’t read it.
Know what you want to find out, what you believe you will find, and what you believe you will not find.
Try making an outline approach to writing your case study.
wiki How is a “wiki,” similar to Wikipedia, which means that many of our articles are co-written by multiple authors.
To create this article, 22 people, some anonymous, worked to edit and improve it over time.
A 2016 survey found that case studies are marketers’ third most effective B2B marketing tactic.
Source Before you email any former clients or start working on an outline, take some time to figure out who your ideal client is. Is there a type of business you especially like working with? Case studies, like any other type of content marketing, work best when targeted towards a specific type of reader.
But while blogging can highlight your expertise, it isn’t going to be nearly as effective as showing real results to win new clients.
Instead of pouring all your time and creative energy into blog posts, a better approach is to focus on client case studies that showoff your marketing skills.