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Artists either bring an opener or bookers might add a local opener to a bill.Production manager: The person in charge of the technical aspects of the show.From petty cash to cue sheet, these terms are important for you to know.
who is literally a legend in marketing and concert/ festival management, as well as an astute business tactician with lengthy experience in media services procurement and public relations.
Hal and I have worked together in the past, and I have personally experienced the successes of his out-of-the box perspectives.
Runner: A person who will "run" errands the day of the event.
Planning and Event Terms Backline: The musical equipment requirements of a band.
His opinions and advice have always been spot-on when it comes to understanding the mindsets of buyers.
Hal Davidson is a writer of industry standard books see:
Some retain Hal at a low price just for on-demand phone call and email guidance, or just order one of his professional concert and festival promoting books. For professional festival planning, promotion and production, you can’t afford not to pay for excellence.
If you're just starting out in the concert promotion industry, there's a lot of terms that can be unfamiliar to you.
This entertainment planet is changing every year…making daily market adjustments for the new-world ticket buyer is now essential for survival and success. Each event requires a special formula for a sound lift-off, smooth running event execution, community relations and profitable end.
After 40 years of promoting, Hal Davidson feels that only large format music festivals can provide the level of security that principals and stakeholders demand.