Csr Practice Case Study Of Coca Cola

Csr Practice Case Study Of Coca Cola-81
Coca Cola releases Sustainability Report that comprises the details of CSR programs and initiatives engaged by the company.Coca Cola aims to give back at least 1% of its annual income for charitable causes annually.In 1919, Candler sold the company to Robert Woodruff whose aim was to make Coca-Cola available to anyone, anytime and anyplace.

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Hence, in 1916, the unique bottle of Coca-Cola was designed by the Root Glass Company of Terre Haute, Indiana.

The trademark bottle design hasn’t been changed until now.

The bottling rights were sold to different local entrepreneurs, which is continued till now. With its iconic advertising ideas which include “I’d Like to Buy the World a Coke” & “Share a Coke”, it has maintained a special spot in the heart of its users.

Hence, Coca-cola isn’t one giant company, it’s a system of many small companies reporting to one giant company. Coca-Cola, after marking its presence all over the world, took its first step towards diversifying its portfolio in 1960 by buying Minute Maid.

The program aims to achieve economic empowerment of 5 million women by the year of 2020.

Coca Cola has supported more than 290 physical activity programs in nearly 125 countries and territories it operates.

During Candler’s era, Coca-Cola was sold only through soda fountains. But Coca-Cola was so famous in the US that it was subjected to imitations.

Early advertising campaigns like “Demand the genuine” and “Accept no substitutes” helped the brand somewhat but there was a dire need to differentiate.

In 2013 the company has replenished an estimated 68% of the volume of its finished beverages and returned about 108.5 billion liters of water to communities and the nature.

Efficiency of water usage is improved for 11The company helped economically empower more than 865,000 women within the scope of 5by20 program in 2014.

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