Dissertation On Consumer Behaviour

His areas of interest are consumer theory and marketing theory.He is particularly interested in the conflicts between long term goals and short term choices in consumers and throughout marketing systems. de Hooge is an expert on marketing and consumer behavior.An internal thesis aims to contribute to publications in international scientific journals in marketing and consumer behaviour.

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Her areas of interest are crossmodal interactions between foods' extrinsic and intrinsic properties (multisensory perception), consumers' attention and motivation, and sensory and consumer methodologies.

Dr Ellen van Kleef is an expert on consumer behaviour.

The research has to meet scientific standards and thus you demonstrate your academic skills obtained during your education.

The goal of an MSc thesis is to contribute to scientific knowledge in marketing or consumer behaviour.

The application and further development of marketing and consumer behaviour knowledge prepares you to bring your academic skills into an applied environment.

Our thesis supervisors have their own areas of interest and expertise.

The marketing and consumer behaviour group identifies research topics together with students that match the interests and ambitions of the student with the area of interest of a supervisor.

Below you can find the fields of expertise of our staff members Prof.

His areas of interest are consumer risk–benefit perception and attitude formation for innovative foods and foods based on new technologies.

Topics that have (had) his particular interest include consumer response to nanotechnology in food, cultured meat, insects and other novel protein sources (e.g. Dr Paul Ingenbleek is a specialist in strategic marketing, especially at the interface between marketing and sustainable development of agrifood sectors in emerging and developing countries.


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