Effect Of Media On Society Essay

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Many people devoted themselves into voluntary work to help the victims.

Similar situation also happened in Haiti after the earthquake in last month.

The developing technology of mobile phone allows people to do almost everything they can do with the computer.

Nowaday, people are living in a world ‘saturated by media sounds and images.’ (Mc Quail, 2008, p.456) In this essay, a general introduction of social change and media influence will be discussed in the first section.

In contemporary society, people are strongly influenced by mass media.

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Although traditional television watching and newspaper reading are no longer as popular as before, people spend more time in front of computers listening to music and radios, reading news and information, interacting with other people in social network and watching television programmes and films.

Next, the methodological research of media violence and its problems will be analyzed.

The final section will criticize the problem of early theoretical research of media effects. In the late 19th century to the early 20th century, society was changing from a traditional social system ‘in which people were closely tied together’ into a complex system ‘in which individuals were socially isolated.’ (De Fleur & Ball-Rokeach, 1989, p.159) Therefore, individuals are vulnerable to the influence of mass media.

The process of industralization accelerated the development of mass media. In the first decade of 20th century, ‘public was alarmed about new forms of communication such as daily newspapers, moving pictures and radio broadcasts.’ (De Fleur & Ball-Rokeach, 1989, p.147) Nowadays, the dispute of media effect has never stopped.

Many people believe that the media have influence upon people’s social life.


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