An anti-distracted driving advertisement campaign would reach millions of teens and young adults across the country.
In this way, technology becomes an extremely resourceful route to promote safe and proper driving.
Technologies that promise ‘the ability to multi-task,’ and make life easier inundates consumers.
How often does a notification sound on a mobile device?
Anti-distracted driving advertising campaigns should target teen and young adult mobile phone users.
Seventy-five percent of teens have access to smartphones (Pew Research Center).The car skids off to the shoulder of the road, spinning 360 degrees. Sending that text had the potential of ending two or more lives.Young drivers in today’s world have numerous distractions, which prevent them from focusing on driving.This technology is not all bad if used to combat distracted driving by targeting its most dedicated users.“92% of teens report going online daily — including 24% who say they go online “almost constantly”.As he plugged in the auxiliary cord, his attention left the most important task at hand – driving.Thankfully, a missed exit was the worst outcome and it wasn’t deadlier.Using this information, a campaign should present personalized advertisements on social media or music applications.This provides an extremely effective outlet to produce an anti-distracted driving ad campaign. Using an anti-distracted driving ad campaign on television can be just as effective, if not more so.A television ad campaign could be a secondary campaign. Take, for example, the anti-smoking advertisement campaign.From a study from Teen Health and the Media, “Americans spend about one-third of their free time . The Centers for Disease Control and Prevention conducted research and discovered critical information.