Essay On Importance Of Communication

Communication is very important for development planners and practitioners as they mediate between specialists and layman.They are required to develop and use effective communication strategies in order to play their role effectively.No matter how poor one might be in communication, it is easy to learn the skill of communication with the right training.

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Thus, communication occupies a pivotal position in the process of development.

In the field of extension education, communication serves as the most vital means in convincing people for the acceptance and adoption of innovations.

To become an overall communicator there are target certain areas that are crucial, and they include verbal and non-verbal cues and behaviours, behaviour patterns, confidence, conflict resolution, leadership, team building, the function and process of communication, criticism and constructive feedback and communicating more effectively with technology.

Communication in the 21st century has significantly changed as compared to communication in the 20th and 19th centuries.

Communication is the foundation upon which development planner builds various programs of attaining the goals of economic and social advancement of society by communicating the knowledge of useful technology.

It means that the advancement of the country lies in the effectiveness of its communication system at every level.

In the 21st century, the world has become a global community.

This means that different cultural backgrounds are now readily integrating than ever before.

Development as an objective is planned transformation of society from one stage of life and living to well-defined and known goal.

It is a process in which man is the objective as well as the tool of development.


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