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It relays news, current affairs, educational programms, dramas, films, sports, cartoons etc. It enables us to see and here events live even though they may be happening far away. It reaches 79 percent of Indian population through 534 transmitters. It makes the children neglect their study and sit down glued to the T. Many private cable operators, screen movies almost everyday. Television can said to be an essential luxury of modern life.
She is experienced enough to strike a balance between work and home.
She is more aware than ever about the needs of her child : emotional and psychological.
Being in touch with the world actually helps her to easily adapt herself to demands of her child.
She is more patient and understanding than the traditional housewife mother.
But confront any urban mother and you shall find these talks to be only superstitions.
M T oday woman especially mother are well aware of their responsibilities towards family.But today’s working mother is well equipped with modern technology.She exploits and utilizes the gizmo’s and gadgets to her full advantage. V programmes affect our culture and values in life. V also can be made a good servant if it is properly used. BBC, Star Plus and Discovery channels telecast wonderful documentaries enriching the knowledge of the viewers on nature and scientific developments. ESPN gives sports news concentrating on major world sports. Consequently, the common man, who first sees to his basic, needs next looks forward to owning a television set. Thanks to communication satellite, the world has shrunk still further. The visual impact is so strong that what one sees is imprinted on one’s memory, and therefore its educative value cannot be underestimated.21st century mothers are not old-fashioned housewives but corporate executives bubbling with heaps of energy, enthusiasm and confidence.They are ambitious and want to accomplish those feats which their earlier enerations counterpart were not able to.Her work tends to take away the precious time she would have spent with her young one.The tension and workload of office devoids her to share any emotional moment with her child.Television is an effective, convenient and a great source of entertainment and amusement. A man, after a day's hard word, may switch on his television set to watch movies, dances, dramas, musical concerts, quiz programs, business affairs or current affairs programmes. We come to know about different products through the advertisements. Even uneducated people know about polio drops, family planning, etc., through the advertisements.