The increasing demand for these websites meant the marketing companies have started focussing on these websites to attract the unique customer groups these websites represent.The latest buzz in marketing that reaches customer directly has been social networking.Main aim of this dissertation is to know how the social networking influences the current generation through the extensive utilisation of social networking for marketing purposes and evaluating the social networking sites as a medium of advertisement.
Researching latest marketing strategies of business by using Internet Technologies including social networking sites Conducting a consumer survey about the usefulness and effectiveness of advertisements in social media networks.
First online community created was Six in the year 1997.
Your advertising should leave an important impression and scar into people's mind so they will always remember what your ad was supposed to deliver.
Also, an important point is to avoid being part of a clutter; this means avoid being part of more than four 30seconds-ads.
You should be able to understand client businesses and translate it in a way that everyone will understand.
Find an attractive idea that you will transmit through your ad; something important and essential to which people will give a significant meaning, and would be exited about.The role of media changed dramatically over the last 5 years, and so did the features of a successful media planner, characterized today with the following: You should be a fan of routine's activities because media repeats itself in the matter of plans, adds, ideas... Be creative and innovative in order to attract people's attention; Have a strong, identified and pleasant personality because you will be dealing with all kind of people, being from the lowest class, uneducated, to the highest class, highly knowledgeable.We have witnessed lots of changes in the communication field over the past few years.Different types of communication media have been emerging and making their way into the market and have made the communication needs of the customers cheaper owing to competition.In fact, media planning represents an important investment since it is supposed to lead to an important return.And in order to be satisfied with its results you should study carefully several matters such as the cost, being worthy or not, the target market reached (being on national basi...The above mentioned social networking websites have bridged a lot of gap between friends who are priory difficult to stay in touch.They also have many users friendly and value added features such as sharing media and playing online games etc.Different methods and technologies have been evolving to use the internet in a better way.Social networking is one of those that have and have been making the internet exciting by the day.