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WRI (World Research Institute) has developed Global Forest Watch (GFW), an online forest monitoring and alert system that uses crowdsourcing, to allow anyone to create custom maps, analyse forest trends, subscribe to alerts, or download data for their local area or the entire world.Every night, park rangers patrol the pitch-black savanna of Kenya’s Maasai Mara National Reserve.“From bait to plate”, the advances in blockchain technology can help consumers track the entire journey of their tuna – and potentially other agricultural commodities and fish – revolutionizing systems of certification and traceability.
And that’s where drones come in to play, acting as our eyes on the forest.
And it’s not just WWF that is using this technology.
Now more than ever, the advent of new technology has the potential to transform environmental protection.
The hunt for new smarter ways to support our development has always been a key driver of technological advancement.
We’re also partnering with NASA’s Jet Propulsion Lab (JPL) and UCLA to develop an algorithm that enables the detection of deforestation from palm oil expansion using remote sensing data, and we’re exploring the potential to expand this technology to other commodities.
Protecting the world’s forests means ensuring land—in the right places—is protected or restored as well as healthy, providing people and wildlife what they need to survive, like clean air and water, food and jobs.
Beyond direct interventions to stop poaching, WWF also uses technology to go after wildlife traffickers.
To that end, we’re working with a coalition of leading e-commerce and social media giants in the US and China to root out the sale of illicit wildlife products on their platforms.
In 2016, we partnered with Apple to create an Apps for Earth campaign that raised million and educated millions of people around the world about core conservation issues.
More recently, we leveraged Apple’s augmented reality tools to launch the “WWF Free Rivers” app that invites people to experience the importance of free-flowing rivers for nature and for humans, and demonstrates how ill-conceived economic development endangers them both.