Hotel Business Plan Sample

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Being located in the recently opened Crest Canyon area, Silver Bear Lodge is uniquely positioned to be centrally located to both Crest Lake Village (.5 miles) and the Bear Valley Resort ski area (.5 miles).

The Silver Bear Lodge's sales strategy is to harness the existing Bear Valley Resort booking system that has been critical to the success of all of the area's lodges and inns.

There will be a ski rental shop where customers can outfit themselves and purchase ski passes.

Each evening, guests can gather in the lodge's main room where there is a large fireplace, drinks and light music.

On average, visitors spend over $250 million, annually, for lodging, food, and recreational activities at Bear Valley Resort.

Marty Snyderman and Luke Roth, co-owners of the Silver Bear Lodge, will operate the lodge as a ski resort during the months of November to April.The following is the sales forecast for three years.The Bear Valley Resort area has its own website and advertising/promotion program that promotes the area's lodging.Our customers can be broadly divided into two groups: Silver Bear Lodge will aggressively market to both winter and summer visitors of the Bear Valley Resort area.The Bear Valley Resort has activities occuring year round.Room rates for the lodge will range from 0 - 0 per night in peak season.In the off season prices will range from 0 to 5 per night.Silver Bear Lodge also will offer a common-area outdoor hot tub as well as a on-site store and on-site front desk service.Each year, over 150,000 skiers and nature lovers visit the Bear Valley Resort area.During the Spring and Summer months (May to August), the Silver Bear Lodge will operate as a summer resort.The lodge will be closed during the months of September and October.


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