When a person buys one mobile phone out of 50 models, he thinks he made his choice himself.But that was a commercial who told him about the features of this phone.Only a few customers get attention towards product and their advertisement rather seeing the quality of the product and its Brand.
Unfortunately, promoters now operate our minds more aggressively.
Commercials no longer promote products, but lifestyles.
Nevertheless, ads not only inform us about new goods but force people to want them.
This can be even useful, for example for someone who suffers from back pains and without commercials, he would never imagine there are new mattresses which could ease their pains.
Suppose if the person wants to buy a mobile, he compares the performance of the gadget with other gadgets, he takes ratings into consideration, experts view and from their opinion, he will buy the gadget.
In addition to that, customers take the Brand into account and don't bother about any star acting in that advertisement.
They told us to purchase things just because they are fashionable or up to date with the image of a successful person.
And we buy new cars, gadgets and clothes in order to match this image and not because old ones are no longer usable.
Undoubtedly, advertisement guides people through the market, serves those who do not have time to learn differences between goods.
These products are probably the same, but loyalty to a particular brand, formed by a commercial helps make a choice.