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Here’s how to use this sample marketing plan template to generate leads and sales: Mobile News Games LLC (MNG) develops mobile games relating to current news events.This marketing plan example illustrates our market segments.
John's participation on the North Carolina Council for Entrepreneurial Development, plus his experience providing consulting services to small businesses, catalyzed the formation of the Cambridge Strategy Group. Kuczaj, Managing Director: Todd has worked in Internet consulting, Web design/development, financial services, and media publications for a variety of companies, including a Big Five consulting firm, Integrated Information Systems Inc., Sun America Securities Inc., and the Foothills Sentinel.
Todd currently functions as an experienced analyst for a Big Five consulting firm, working with Fortune 100 and Fortune e-50 firms to solve their business and technology issues. Cordell, Managing Director: Ben has worked in business development, account management, systems engineering, marketing, and product development positions at Life Serv and ONE Co. Ben currently functions as a corporate strategy specialist at Life Serv, discovering and developing merger, acquisition and strategic partnership opportunities.
We make games that are easy to play and have some connection with current pop culture news.
MNG leverages our team’s software development experience to create timely games quickly.
As highlighted in this marketing plan example, our primary challenge is to attract visibility quickly.
We intend to accomplish this by leveraging a multi-pronged approach that involves social media, email marketing and search engine optimization strategies to gain market share.TARGET MARKETThe Cambridge Strategy Group (CSG), L. Unlike traditional management consulting firms that focus on analyzing problems for large customers, CSG works exclusively with small business clients to develop concrete, practical, short-term action plans that will start moving their businesses in the right direction.The Cambridge Strategy Group takes advantage of the small business owners' need for marketing and management skills, the scarcity of those skills in the market, and the lack of any major competitor owning the concept of "small business consulting."MANAGEMENTThe CSG management team brings a broad range of industry experience and training from both energetic small firms and experienced industry leaders. Gordon, Executive Director: John has worked in marketing, business development, and corporate strategy for a number of small and large firms, including EMC Corporation, IBM Corporation, and Larscom, Incorporated.These consulting assignments will come from advertising sponsorship relationships.We will market to companies who are interested in embedding their brand and offers inside our games.Use this marketing plan example to generate sales for your small business.This document is a sample marketing plan template that will help you create your own strategy quickly.It contains text, charts and graphs to help you model your own plan.You can also download this marketing plan example in Microsoft Word format to edit it and create your own marketing plan.As we gain traction in the marketplace, word of mouth will lift our game downloads significantly.Our ideal customer is between the ages of 13 and 25 who enjoys playing video games and has a mobile Android or Apple smartphone.