Pepsi Lipton Brisk Case Study Analysis

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But these two brands, along with similarly sweet products like Brisk, Snapple, and Nestea have seen growth slow or decline in recent years – with 2013 continuing this trend.

RTD tea is the world’s fastest growing soft drink category.

With a global off-trade volume CAGR of 8.2% from 2002-12, it has outperformed carbonates (1.7%), juices (4.0%), and even bottled water (7.2%).

To reverse this forecast, RTD tea manufacturers should examine the evolution of the category in Asia Pacific – a market where the flavour differences between hot tea and RTD tea continues to blur.

In 2012, RTD tea in Asia has grown into a 22.9 billion litre, US.7 billion retail juggernaut.


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