Strengths and weaknesses of scenario planning Scenario planning makes the company able to critically analyze the unforeseen events that are going to accrue in the future.
However, strategic planning is a long-term forecast for the combined operations performed by the company and is not only for a specific event or a situation.
Weaknesses The process is too much longer and requires a lot of time and market research to forecast potential problems regarding a particular context.
It also possesses a risk of market dynamics that eventually changes all other variables that exists in the previous analysis.
(UPS) is the world’s largest package delivery company and a provider of supply chain management solutions.