In other words, financial facts and results are the most powerful elements in your business plan.
If you do not know how to exploit them in a selling manner, then find a staff member, professional writer or advertiser, or a talented marketer to write your Executive Summary for you.
An Executive Summary should be just that; a summary of all of the details outlined in the content of the rest of the business plan.
Ideally, a business plan should contain at least 25 pages of detailed content with the Executive Summary 2 to 3 pages in length.
Don't undermine your own efforts by making your plan's content incredibly boring.
If you do, your readers [money sources] will likely think you hired a cheap writer, wrote the content yourself, or simply are short of talented individuals to help you.
On paper, the most effective way to sell your company is to write very professionally while presenting only the most powerful facts from your plan sections.
The most powerful facts in your business plan are those which deal with numbers, statistics, research, financials, and, ultimately, profits and profit margins.
Without exception the Executive Summary is the most important section of any business plan.
It is the very first part of your business plan that anyone will ever read.