You just need to find a way to back them up when someone asks you about it.
Come up with percentages on growth over a 3 year period, and then find ways to justify the growth.
Since 2010 I’ve been investing in real estate in Pueblo, Colorado and when a commercial building with retail on the ground floor and multifamily residential on the second floor was listed for sale I went to take a look. Instead, the owner accepted my offer…..hey, that’s great newwwwzzz…shit. Since taking ownership of the store I’ve learned a few things about the liquor business that might surprise you. Inventory is expensive and margins are thin, managing inventory and cash flow is extraordinarily difficult and SKU level demand is nearly impossible to forecast accurately.
proud owner of a liquor license and a terrific selection of craft beers, pinot noirs and small batch bourbons….among many other standard liquor store offerings. I fully expected a counter-offer that wasn’t sufficiently attractive, allowing me to walk away and go back to business as usual. Retail liquor, at least in Colorado, is a fascinating business. The quantities of categories, brands, flavors, price points and size variations are mind-numbing. Liquor distribution is heavily regulated in Colorado with a 3-tier system composed of manufacturers, distributors and retailers; each tier has its own set of rules and requires its own special license with an application paperwork trail that only a lawyer could love.
The business can either be started on a small scale or be launched as a standard wine store with outlets in different good locations.
A wine store business is not the type of business that requires its owner to struggle to grow the business once the important and necessary steps are taken before the business is started.
Most States have regulations in relation to the sale and consumption of wine and other alcoholic beverages although it varies from one state to another.
For instance, most states in the United States of America have laws that clearly states the type of alcoholic beverages that must be sold in wine and liquor stores.
In fact, aside from the distributor monopolies and the cumbersome government licensing process, it just might be a model worth considering for distribution of other commodities, like fresh food.
You'd be surprised how many alcohol related startups are popping up all over the place. Try to find a pitch video where they talk about traction, or a blog post.3) Call a similar business.